Contributed Paper Section on Statistics in Marketing

Tue, Aug 6, 8:30 AM - 10:20 AM

Shibo LiChair

Section on Statistics in Marketing

6 Presentations

8:35 AM - 8:50 AM

SumitKumar Kar (University of North Carolina at Chapel Hill)

Co-authors: Nilay Tanik Argon (University of North Carolina at Chapel Hill)

8:50 AM - 9:05 AM

Xiexin Liu (Penn State Abington)

9:05 AM - 9:20 AM

Pallavi Basu (Indian School of Business)

9:20 AM - 9:35 AM

Co-authors: Jieteng Chen (Chinese University of Hong Kong), Xinyu Cao (Chinese University of Hong Kong)

9:35 AM - 9:50 AM

Thilini Saram (Pennsylvania State University)

Co-authors: David Hunter (Penn State University), Aydin Alptekinoglu (Pennsylvania State University)

9:50 AM - 10:05 AM

Co-authors: Feifei Wang (Renmin University of China)