The Application of Generative Models in Marketing Research and Practice

Tue, Aug 6, 10:30 AM - 12:20 PM

Jeremy YangOrganizerKeyan LiChair

Section on Statistics in Marketing

5 Presentations

Can LLMs Capture Intertemporal Preferences?

10:35 AM - 10:55 AM

Ali Goli (University of Washington)

Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetic Design

10:55 AM - 11:15 AM

Mengxia Zhang (Western University, Ivey Business School)

Co-authors: Lan Luo (University of Southern California, Marshall School of Business), Jingmin Huang (University of Glasgow), Bowei Chen (University of Glasgow)

LLMs for Targeted Marketing: Application to Political Polarization

11:15 AM - 11:35 AM

Alex Burnap (Yale School of Management)

Using GPT for Market Research

11:35 AM - 11:55 AM

Ayelet Israeli (Harvard Business School)

Using Multimodal LLM to Extract and Discover Features from Ad Images

11:55 AM - 12:15 PM

Jeremy Yang

Co-authors: Poppy Zhang (Meta)