JSM2023
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Invited Paper Session

AI in Marketing

Wed, Aug 9, 2:00 PM
Elaine ZanuttoChair
No Additional Sponsor co: No Additional Sponsorco: Section on Statistics in Marketing

3 Presentations

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
2:30 PM - 2:55 PM
Xiao Liu (New York University)
Power and Prediction: The Disruptive Economics of Artificial Intelligence
2:35 PM - 3:05 PM
Avi Goldfarb (University of Toronto)
Video Influencers: Unboxing the Mystique
3:05 PM - 3:35 PM
Prashant Rajaram (Western University)
Co-authors: Puneet Manchanda (University of Michigan)
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