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Activity Number:
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324
- Causal Inference and Machine Learning in Practice: Challenges Across Industry
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Type:
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Topic Contributed
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Date/Time:
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Tuesday, August 9, 2022 : 2:00 PM to 3:50 PM
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Sponsor:
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Section on Statistical Consulting
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Abstract #322857
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Title:
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Measuring the Incremental Value of Uber for Business Products - an Instrumental Variable Approach
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Author(s):
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Zehao Hu* and Marie-Camille Achard and John Kingsley and Erjie Ang
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Companies:
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Uber Technologies, Inc. and Uber Technologies, Inc. and Uber Technologies, Inc. and Uber Technologies, Inc.
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Keywords:
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Instrumental Variable;
Incrementality;
Uber;
Incentives;
Causal Inference;
Gig-economy
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Abstract:
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With Uber being a well-known consumer brand, the Uber for Business (U4B) team aims to bring the power of Uber to Organizations, their Employees, and Customers. However, it is a non-trivial question how much incremental value U4B products create versus only cannibalizing Uber's consumer offerings. Given the limitation of inference based on only observational data, we create an instrumental variable by offering a small incentive to users for adopting U4B products and estimate the incremental value of U4B products using a Two-Stage-Least-Squares regression.
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Authors who are presenting talks have a * after their name.
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