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Abstract:
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Telephone methods have been ubiquitous to collect large scale survey data, but n increasing number of surveys are transitioning from telephone to combinations of multiple modes for both recruitment and survey administration. In the mixed-mode designs, phone may be only one multiple modes that are used, if at all. AAPOR recently released a Transitions from Telephone Surveys to Mixed Mode Surveys Task Force Report reviewing existing literature and survey practices on transitioning surveys from telephone-only to self-administered or mixed mode designs. This paper provides an overview of the task force report. The task force report evaluates issues related to sample design, household selection and/or screening for eligible respondents, and coverage of different frames and selection approaches; questionnaire design and language of administration; nonresponse; survey estimation, including issues related to weighting and measurement error when combining data from multiple modes; survey operational issues; and costs. The paper will also reflect on how changes in mode have accelerated since the release of the report due to the COVID-19 pandemic.
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