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182 Tue, 8/4/2020, 10:00 AM - 2:00 PM Virtual
Modern Applications of Statistical Methods in Marketing — Contributed Papers
Section on Statistics in Marketing
Chair(s): Lan Luo, USC Marshall School of Business
Immunogenicity Assessment and Extrapolation in BDRS
Xin Cao, Merck & Co Inc
A New Procedure to Evaluate the Quality of Check All That Apply (CATA) Data
Thierry Fahmy, Addinsoft
A "Novel" Application of Representation Learning to Understand How People Consume Books
Sarah Cox, Penguin Random House
Parallel Experimentation in a Competitive Advertising Marketplace
Caio Waisman, Northwestern University
Using Bayesian Topic Modeling to Enhance Customer Purchase Prediction
Samuel Levy, Carnegie Mellon University; Dokyun Lee, Carnegie Mellon University; Daniel McCarthy, Emory University; Alan Montgomery, Carnegie Mellon University