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182
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Tue, 8/4/2020,
10:00 AM -
2:00 PM
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Virtual
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Modern Applications of Statistical Methods in Marketing — Contributed Papers
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Section on Statistics in Marketing
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Chair(s): Lan Luo, USC Marshall School of Business
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Immunogenicity Assessment and Extrapolation in BDRS
Xin Cao, Merck & Co Inc
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A New Procedure to Evaluate the Quality of Check All That Apply (CATA) Data
Thierry Fahmy, Addinsoft
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A "Novel" Application of Representation Learning to Understand How People Consume Books
Sarah Cox, Penguin Random House
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Parallel Experimentation in a Competitive Advertising Marketplace
Caio Waisman, Northwestern University
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Using Bayesian Topic Modeling to Enhance Customer Purchase Prediction
Samuel Levy, Carnegie Mellon University; Dokyun Lee, Carnegie Mellon University; Daniel McCarthy, Emory University; Alan Montgomery, Carnegie Mellon University
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