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Abstract:
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Seven years ago, the massive IT media arm started rebranding 'everything to do with data,' as Data Science. This over reach of their value proposition sold consulting services, software, books, and advertising. Unfortunately, it led to gross mischaracterizations of applied statistics—-statistical denial, and to the rejection of domain knowledge. ASA responded strategically, not by building a wall to keep them out and us in, but by building bridges. Applied statisticians responded by rebranding themselves (statistical data science/applied statistics); clarifying their value proposition; and expanding their skill set into data management and deeper into programming. We will discuss the impact to date on applied statistics; the effect of rebranding ourselves; and what the future may hold.
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