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CC = Colorado Convention Center   H = Hyatt Regency Denver at Colorado Convention Center
* = applied session       ! = JSM meeting theme

Activity Details

221 * ! Mon, 7/29/2019, 2:00 PM - 3:50 PM CC-112
Statistics in Marketing and Advertising: Saying it with Integrity, Accuracy, and Impact — Invited Papers
Section on Statistics in Marketing, Section on Statistical Consulting, Committee on Applied Statisticians
Organizer(s): Suddhasatta Acharyya, Daiichi Sankyo Inc.
Chair(s): Amit Bhattacharyya, Alexion Pharmaceuticals
2:05 PM Measuring the Causal Effects of Digital Advertising
Ziggy Lin, Facebook
2:35 PM Improved Estimation of View Through Lift from Randomized A/B Tests
Kingshuk Roy Choudhury, Amazon; Anuvrat Singh, Amazon
3:05 PM Discussant: Suddhasatta Acharyya, Daiichi Sankyo Inc.
3:35 PM Floor Discussion