Name: 2019 Joint Statistical Meetings
Start: 2019-07-27T07:00:00+00:00
End: 2019-08-01
Location: Colorado Convention Center

Legend:
CC = Colorado Convention Center H = Hyatt Regency Denver at Colorado Convention Center
* = applied session ! = JSM meeting theme

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*221 !**	Mon, 7/29/2019, 2:00 PM - 3:50 PM		CC-112
Statistics in Marketing and Advertising: Saying it with Integrity, Accuracy, and Impact — Invited Papers
Section on Statistics in Marketing, Section on Statistical Consulting, Committee on Applied Statisticians
Organizer(s): Suddhasatta Acharyya, Daiichi Sankyo Inc.
Chair(s): Amit Bhattacharyya, Alexion Pharmaceuticals
2:05 PM	Measuring the Causal Effects of Digital Advertising Ziggy Lin, Facebook
2:35 PM	Improved Estimation of View Through Lift from Randomized A/B Tests Kingshuk Roy Choudhury, Amazon; Anuvrat Singh, Amazon
3:05 PM	Discussant: Suddhasatta Acharyya, Daiichi Sankyo Inc.
3:35 PM	Floor Discussion

JSM 2019 Online Program