|
Activity Number:
|
611
- Applications in Business and Markets
|
|
Type:
|
Contributed
|
|
Date/Time:
|
Thursday, August 1, 2019 : 8:30 AM to 10:20 AM
|
|
Sponsor:
|
Section on Statistical Learning and Data Science
|
|
Abstract #307258
|
Presentation
|
|
Title:
|
For the Love of Crocs: Text Mining Product Reviews
|
|
Author(s):
|
Ruth Hummel* and Mia L. Stephens
|
|
Companies:
|
SAS Institute, JMP Division and SAS Institute / JMP Division
|
|
Keywords:
|
text mining;
visualization;
variable selection;
analytics;
big data;
applied
|
|
Abstract:
|
Are you wondering what you can do with your unstructured text data? Or are you just very interested in figuring out why people love Crocs shoes so passionately? In this talk we will explore the world of text-mining, using product reviews of Crocs shoes. We will look at summary info and word clouds, we will build features like keyword indicators and clusters (both for the terms that tend to co-occur and for the people who seem to say similar things). We will then use these document term analytics in modern variable selection methods to incorporate information from the unstructured text back into structured data analytics problems.
|
Authors who are presenting talks have a * after their name.
