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Activity Number: 110 - Data in the 21st Century: Corporate and Non-Profit Decision Making in the Digital Age
Type: Invited
Date/Time: Monday, July 29, 2019 : 8:30 AM to 10:20 AM
Sponsor: Business Analytics/Statistics Education Interest Group
Abstract #300420 Presentation
Title: Crafting Manifolds: Application Lifecycle Analysis in a Mobile World
Author(s): Julius D'souza*
Companies: Google
Keywords: dimensional reduction; mobile; application development; traversal analysis

Differentiated value creation in mobile applications can be a difficult business. Outside of brand and network effects, the relative value of a mobile application with regard to comparables has drastically fallen over time since the appearance of common vetted stores in smartphones.

We consider user value creation in both online and offline contexts under an exploration-exploitation model with user actions as high dimensional space traversal and seek to determine where differentiated value creation can be made by introducing new manifolds to a user based on aggregate traversal analysis.

Authors who are presenting talks have a * after their name.

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