Differentiated value creation in mobile applications can be a difficult business. Outside of brand and network effects, the relative value of a mobile application with regard to comparables has drastically fallen over time since the appearance of common vetted stores in smartphones.
We consider user value creation in both online and offline contexts under an exploration-exploitation model with user actions as high dimensional space traversal and seek to determine where differentiated value creation can be made by introducing new manifolds to a user based on aggregate traversal analysis.
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