Legend:
CC = Vancouver Convention Centre F = Fairmont Waterfront Vancouver
* = applied session ! = JSM meeting theme
Activity Details
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432
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Tue, 7/31/2018,
2:00 PM -
3:50 PM
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CC-West Hall B
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Contributed Poster Presentations: Section on Statistics in Marketing — Contributed Poster Presentations
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Section on Statistics in Marketing
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Chair(s): Paul McNicholas, McMaster University
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76:
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Methods for Measuring Brand Lift of Online Ads
Rachel Fan, Google; Ying Liu, Google; Lu Zhang, Google; Tim Hesterberg, Google; Mike Wurm, Google
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78:
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Symmetric and Predictive Contexts for Statistical Agreement
Tim Hesterberg, Google; Shyue-Ming Loh, Google Inc.
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79:
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An Application of Stagewise Estimation to Monitor Latent Class Changes Over Survey Periods
Kei Miyazaki, Kansai University; Takahiro Hoshino, Keio University; Ulf Bockenholt, Northwestern University
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