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Activity Number:
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65
- New-Generation Experimental Design and Causal Inference in High-Tech Companies
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Type:
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Topic Contributed
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Date/Time:
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Sunday, July 29, 2018 : 4:00 PM to 5:50 PM
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Sponsor:
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Quality and Productivity Section
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Abstract #329326
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Title:
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Causal Inference Applications in Google Search Ads
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Author(s):
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Jeffrey Moulton* and Valeria Espinosa
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Companies:
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Google and Google
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Keywords:
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experiment;
causal inference;
advertising;
search engine
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Abstract:
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Experimentation is at the heart of Google. We will discuss several of the most impactful experimental and observational methods that Google has utilized and developed in the context of Search Ads.
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Authors who are presenting talks have a * after their name.
