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CC = Baltimore Convention Center,    H = Hilton Baltimore
* = applied session       ! = JSM meeting theme

Activity Details

416 Tue, 8/1/2017, 2:00 PM - 3:50 PM CC-321
A Tour of Statistical Innovations in Marketing Research — Contributed Papers
Section on Statistics in Marketing , Quality and Productivity Section , Statistics in Business Schools Interest Group
Chair(s): John Howell, Penn State University
2:05 PM Explaining Preference Heterogeneity with Mixed Membership Modeling Marc Dotson, Brigham Young University
2:20 PM MaxDiff Adjusted to Items Non-Availability and Network Effects Stan Lipovetsky, GfK North America ; Michael W. Conklin, GfK North America
2:35 PM Predicting Market Segment Membership Using Deep Learning Lynd Bacon, LBA Ltd. | Northwestern Univ. | Notre Dame Univ.
2:50 PM An IAB Taxonomy-Based Classifier for Categorizing High Volume Noisy Data of User Generated URLs Zainab Jamal, Guavus Inc ; Peng Wang, Guavus ; Roger Brooks, Guavus ; Prateek Jain, Guavus ; Mudit Jain, Guavus ; Kuldeep Jiwani, Guavus ; Karun Arora, Guavus ; Nisha Vashist, Guavus ; Sahil Jain, Guavus ; Shipra Kapadia, Guavus
3:05 PM Understanding the Differences in Regulatory Tax Sampling and Estimation Methodologies by Federal and State Jurisdictions — Roger Carl Pfaffenberger, Ryan LLC ; Zac Rhyne, Ryan LLC
3:20 PM SPC Charts for Monitoring Interpersonal Networks — Marcus Perry, University of Alabama ; Curry Hilton, University of Alabama
3:35 PM Causal Models for Numerical Variables in Media Planning Igor Mandel, Telmar Inc.
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