Legend:
CC = Baltimore Convention Center, H = Hilton Baltimore
* = applied session ! = JSM meeting theme
Activity Details
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416
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Tue, 8/1/2017,
2:00 PM -
3:50 PM
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CC-321
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A Tour of Statistical Innovations in Marketing Research — Contributed Papers
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Section on Statistics in Marketing , Quality and Productivity Section , Statistics in Business Schools Interest Group
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Chair(s): John Howell, Penn State University
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2:05 PM
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Explaining Preference Heterogeneity with Mixed Membership Modeling
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Marc Dotson, Brigham Young University
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2:20 PM
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MaxDiff Adjusted to Items Non-Availability and Network Effects
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Stan Lipovetsky, GfK North America ; Michael W. Conklin, GfK North America
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2:35 PM
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Predicting Market Segment Membership Using Deep Learning
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Lynd Bacon, LBA Ltd. | Northwestern Univ. | Notre Dame Univ.
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2:50 PM
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An IAB Taxonomy-Based Classifier for Categorizing High Volume Noisy Data of User Generated URLs
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Zainab Jamal, Guavus Inc ; Peng Wang, Guavus ; Roger Brooks, Guavus ; Prateek Jain, Guavus ; Mudit Jain, Guavus ; Kuldeep Jiwani, Guavus ; Karun Arora, Guavus ; Nisha Vashist, Guavus ; Sahil Jain, Guavus ; Shipra Kapadia, Guavus
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3:05 PM
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Understanding the Differences in Regulatory Tax Sampling and Estimation Methodologies by Federal and State Jurisdictions
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Roger Carl Pfaffenberger, Ryan LLC ; Zac Rhyne, Ryan LLC
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3:20 PM
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SPC Charts for Monitoring Interpersonal Networks
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Marcus Perry, University of Alabama ; Curry Hilton, University of Alabama
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3:35 PM
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Causal Models for Numerical Variables in Media Planning
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Igor Mandel, Telmar Inc.
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