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Activity Number: 155
Type: Topic Contributed
Date/Time: Monday, August 1, 2016 : 10:30 AM to 12:20 PM
Sponsor: Section on Statistics in Marketing
Abstract #320338 View Presentation
Title: Model-Assisted Design of Experiments in the Presence of Network-Correlated Outcomes
Author(s): Guillaume Basse*
Companies: Harvard
Keywords: causal inference ; design of experiments ; social network experiments
Abstract:

We consider the problem of how to assign treatment in a randomized experiment, when the correlation among the outcomes is informed by a network available pre-intervention. Working within the potential outcome causal framework, we develop a class of models that posit such a correlation structure among the outcomes, and a strategy for allocating treatment optimally, for the goal of minimizing the integrated mean squared error of the estimated average treatment effect. We provide insights into features of the optimal designs via an analytical decomposition of the mean squared error used for optimization. We illustrate how the proposed treatment allocation strategy improves on allocations that ignore the network structure, with extensive simulations.


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