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Activity Number: 247
Type: Contributed
Date/Time: Monday, August 1, 2016 : 2:00 PM to 3:50 PM
Sponsor: Section on Statistical Graphics
Abstract #319242 View Presentation
Title: The Linked Microposter Plot as a New Means for the Visualization of Eye-Tracking Data
Author(s): Chunyang Li* and Juergen Symanzik
Companies: Utah State University and Utah State University
Keywords: Eye Tracking ; Visualization ; Graphics ; Posters ; Linked Microposter Plots ; Linked Micromap Plots

Eye tracking has been used in many scientific fields, such as behavioral sciences, education, marketing, and sports. Visualization usually plays an important role in the analysis of eye tracking data. In the past, linked micromap plots have been widely used to visualize geographic patterns of regions and subregions. Based on the idea of linked micromap plots, we introduce a linked microposter plot to visualize the eye movement pattern when people are looking at different components (such as headings, tables, figures, and different sections of text) of scientific posters. With the linked microposter plot, the eye tracking data of people looking at the various poster components can be better interpreted. The linked microposter plot provides several features that overcome some of the disadvantages of previously existing eye tracking data visualization methods.

Authors who are presenting talks have a * after their name.

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