JSM 2015 Preliminary Program

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Legend: Washington State Convention Center = CC, Sheraton Seattle = S, Grand Hyatt = GH and The Conference Center = TCC
* = applied session       ! = JSM meeting theme

Activity Details


228 * ! Mon, 8/10/2015, 2:00 PM - 3:50 PM CC-203
Big Data of Customer Analytics in the Era of Social Media — Invited Papers
Section on Statistics in Marketing , Statistics in Business Schools Interest Group , Government Statistics Section , Business and Economic Statistics Section
Organizer(s): Yulia R. Gel, The University of Texas at Dallas, Vyacheslav Lyubchich, University of Maryland Center for Environmental Science
Chair(s): Lilia L. Ramirez Ramirez, Instituto Tecnológico Autónomo de México
2:05 PM Big Data and Customer Analytics in the Era of Social Media David Stodder, TDWI
2:35 PM Transaction Attributes and Customer Valuation Michael Braun, Southern Methodist University ; David Schweidel, Emory University ; Eli Stein, Harvard University
3:05 PM Customer Intelligence Predictive Models Targeting Customer Attrition in Credit Unions Vyacheslav Lyubchich, University of Maryland Center for Environmental Science ; Yulia R. Gel, The University of Texas at Dallas
3:35 PM Floor Discussion




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