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Activity Number: 599
Type: Contributed
Date/Time: Wednesday, August 12, 2015 : 2:00 PM to 3:50 PM
Sponsor: Business and Economic Statistics Section
Abstract #317670
Title: Rating Websites' Promoting Approaches: A Study of Yelp.com Reviews and Related Business Revenue, 2010--2013
Author(s): Yao Wang*
Companies: Loyola University Chicago
Keywords: review ; correlation ; strategy
Abstract:

While business rating websites have become a frequently used tool for costumers when choosing local business, like restaurants and bars. It is important for local businesses to know how their services can be promoted, if they can. Based on earlier conclusions that increase of stars, review counts, and certified 'elite' reviews are the three most valued parts by websites' viewers. Using data from Yelp.com and Illinois state department of revenue, we keep track of the changes in reviews and trend in revenue from 2010 to 2013. We propose the three approaches: (1) inviting 'elite' reviewers to post a positive review for business promises a high income in the later 3 months. (2) Posting ad on yelp.com for business promises a higher income. (3) Free service campaign offers a higher income. We then test to confirm the above findings in California and New York states. Later, we keep on finding other useful promoting techniques applied to rating websites' self-promoting strategies.


Authors who are presenting talks have a * after their name.

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