Product Support to Product Innovation: The Role of Analysts at Data-Driven Companies

• Activity Number: 590
• Type: Topic Contributed
• Date/Time: Wednesday, August 12, 2015 : 2:00 PM to 3:50 PM
• Sponsor: Section for Statistical Programmers and Analysts
• Author(s): McCall McIntyre*
• Companies: Simulmedia
• Keywords: Analyst ; Programs ; Innovation ; Big data ; Advertising

Abstract

As an analyst at a small start-up in the advertising, big-data space, opportunity has been limitless. For the past two years, we have been in a position where we have helped create and define a market; this has led us to drive many business and product decisions based on findings from our day-to-day custom analyses for clients. We work with software engineers, data engineers, data scientists, marketing, product, sales, and sales support to help develop the current product we sell to the market today. We have developed new standard metrics along with unique programs that have allowed us to change the way television inventory is bought and sold today. As the TV advertising market is at a pivotal point where key players of the industry are starting to make data-driven decisions instead of relationship-based decisions, this is the perfect time for those with analytical background in this space.