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Activity Number: 599
Type: Contributed
Date/Time: Wednesday, August 12, 2015 : 2:00 PM to 3:50 PM
Sponsor: Business and Economic Statistics Section
Abstract #315255
Title: Online Versus Offline Experimentation
Author(s): Roger Longbotham*
Companies: Process Performance Management
Keywords: online experiments ; offline experiments ; DOE ; experimentation ; A/B experiments ; design of experiments
Abstract:

Online and offline experiments rely on the same statistical principles but there are many differences in how they are carried out. Typically online experiments have much larger sample sizes and have a software platform that facilitates and adds structure to these experiments. This allows non-technical people to run online experiments and to scale the number of experiments to thousands per site per year. This talk will go into additional detail on how online and offline experiments differ in practice and how one may make the transition to running online experiments.

Authors who are presenting talks have a * after their name.

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