Legend: Boston Convention & Exhibition Center = CC, Westin Boston Waterfront = W, Seaport Boston Hotel = S
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 81 | Sun, 8/3/2014, 4:00 PM - 5:50 PM | CC-151A | |
| Goals, Surprise, and Returns — Contributed Papers | |||
| Section on Statistics in Marketing | |||
| Chair(s): James Wendelberger, Urban Science Applications | |||
| 4:05 PM | Adoption of Quick Response (QR) in Print Media: The Role of Competition — Fusun Gonul, SRU | ||
| 4:20 PM | Personalization of Product Novelty Assessment via Bayesian Surprise — Nan Shao, IBM Research ; Kush R. Varshney, IBM ; Lav R. Varshney, University of Illinois at Urbana-Champaign ; Florian Pinel, IBM Research ; Anshul Sheopuri, IBM ; Pavankumar Murali, IBM Research | ||
| 4:35 PM | Optimal Internet Media Selection Using General Loss Functions — Courtney Paulson, University of Southern California ; Gareth James, University of Southern California ; Lan Luo, University of Southern California | ||
| 4:50 PM | Predictive Modeling for Mobile Offer Targeting Campaigns — Alex Zolot, Medio ; Neal Oman, Medio ; Xing Fu, Medio | ||
| 5:05 PM | Time-Dependent Cox Model for Revenue Attribution — Fan Yang | ||
| 5:20 PM | Latest Developments in Telmar's CenTab Database for Marketing Purposes — Igor Mandel, Telmar | ||
| 5:35 PM | Floor Discussion | ||
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