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CE_31T Wed, 8/6/2014, 10:00 AM - 11:45 AM W-Douglass
Introduction to Modern Regression Analysis Techniques: Linear, Logistic, Nonlinear, Regularized, GPS, LARS, Lasso, Elastic Net, and MARS — Professional Development Computer Technology Workshop
ASA , Salford Systems
Using real-world data sets we will demonstrate Stanford Professor Jerome Friedman's advances in nonlinear, regularized linear and logistic regression. This workshop will introduce the main concepts behind Jerome Friedman's GPS (Generalized Path Seeker) and MARS (Multivariate Adaptive Regression Splines), modern regression tools that can help analysts quickly develop superior predictive models. GPS includes classic techniques such as ridge and lasso regression, and also adds the new sub-lasso model, as well as intermediate modeling strategies. GPS gives ultra-fast modeling with massive numbers of predictors, powerful predictor selection and coefficient shrinkage. Clear tradeoff diagrams between model complexity and predictive accuracy allow modelers to select an ideal balance. Linear regression models, including GPS, fit straight lines to data. Although this usually oversimplifies the data structure, the approximation is often good enough for practical purposes. However, in the frequent situations in which a straight line is inappropriate, an expert modeler must search tediously for transformations to find the right curve. MARS is a nonlinear automated regression tool that automatically discovers complex patterns in the data. It automates the model specification search, including variable selection, variable transformation, interaction detection, missing value handling, and model validation. MARS approaches model construction more flexibly, allowing for bends, thresholds, and other departures from straight lines from the beginning. All attendees will receive 6 months access to fully functional versions of the SPM Salford Predictive Modeler software suite. Prerequisites: basic knowledge of classical and logistic regression is recommended.
Instructor(s): Mikhail Golovnya, Salford Systems



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