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Legend: Boston Convention & Exhibition Center = CC, Westin Boston Waterfront = W, Seaport Boston Hotel = S
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Activity Details

81 Sun, 8/3/2014, 4:00 PM - 5:50 PM CC-151A
Goals, Surprise, and Returns — Contributed Papers
Section on Statistics in Marketing
Chair(s): James Wendelberger, Urban Science Applications   
4:05 PM Adoption of Quick Response (QR) in Print Media: The Role of Competition Fusun Gonul, SRU
4:20 PM Personalization of Product Novelty Assessment via Bayesian Surprise Nan Shao, IBM Research ; Kush R. Varshney, IBM ; Lav R. Varshney, University of Illinois at Urbana-Champaign ; Florian Pinel, IBM Research ; Anshul Sheopuri, IBM ; Pavankumar Murali, IBM Research
4:35 PM Optimal Internet Media Selection Using General Loss Functions Courtney Paulson, University of Southern California ; Gareth James, University of Southern California ; Lan Luo, University of Southern California
4:50 PM Predictive Modeling for Mobile Offer Targeting Campaigns Alex Zolot, Medio ; Neal Oman, Medio ; Xing Fu, Medio
5:05 PM Time-Dependent Cox Model for Revenue Attribution Fan Yang
5:20 PM Latest Developments in Telmar's CenTab Database for Marketing Purposes Igor Mandel, Telmar
5:35 PM Floor Discussion

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