Legend: Boston Convention & Exhibition Center = CC, Westin Boston Waterfront = W, Seaport Boston Hotel = S
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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403 | Tue, 8/5/2014, 2:00 PM - 3:50 PM | CC-204A | |
Analytics, Attrition, and Words — Contributed Papers | |||
Section on Statistics in Marketing | |||
Chair(s): Lynd Bacon, Loma Buena Assoc. | |||
2:05 PM | Scalable Rejection Sampling for Bayesian Hierarchical Models — Michael Braun, SMU Cox School of Business ; Paul Damien, University of Texas at Austin | ||
2:20 PM | Some Customers Rather Leave Without Saying Goodbye — Eva Ascarza, Columbia Business School ; Oded Netzer, Columbia Business School ; Bruce G.S. Hardie, London Business School | ||
2:35 PM | A Web-Based Marketing Data Analysis Application of Hierarchical Bayesian ANOVA — Chen Dong, University of Maryland ; Michel Wedel, Robert H. Smith School of Business | ||
2:50 PM | Bayesian Co-Clustering of Consumer Data — Ewa Nowakowska, GfK ; Joseph Retzer, CMI Research | ||
2:50 PM | Where Did My Customers Go? Modeling Longitudinal Changes in Customer Segment Solutions Using Latent Transition Analysis — Jorge Alejandro, Market Probe ; Sharon Kim, Market Probe | ||
3:05 PM | GPCIV and GraphPCA: Two R Packages for PCA of Complex Data — Brahim Brahim, Big Data Visualizations ; Sun Makosso-Kallyth, McMaster University | ||
3:20 PM | A 3-Stage Approach to Code-Frame Development for Open-Ended Survey Responses: Software Assisted, Person-Ware Refined, Statistically Evaluated — Bernard L. Dugoni, NORC at the University of Chicago ; Kevin Brown, NORC at the University of Chicago | ||
3:35 PM | Floor Discussion |
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