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Activity Details

403 Tue, 8/5/2014, 2:00 PM - 3:50 PM CC-204A
Analytics, Attrition, and Words — Contributed Papers
Section on Statistics in Marketing
Chair(s): Lynd Bacon, Loma Buena Assoc.   
2:05 PM Scalable Rejection Sampling for Bayesian Hierarchical Models Michael Braun, SMU Cox School of Business ; Paul Damien, University of Texas at Austin
2:20 PM Some Customers Rather Leave Without Saying Goodbye Eva Ascarza, Columbia Business School ; Oded Netzer, Columbia Business School ; Bruce G.S. Hardie, London Business School
2:35 PM A Web-Based Marketing Data Analysis Application of Hierarchical Bayesian ANOVA Chen Dong, University of Maryland ; Michel Wedel, Robert H. Smith School of Business
2:50 PM Bayesian Co-Clustering of Consumer Data Ewa Nowakowska, GfK ; Joseph Retzer, CMI Research
2:50 PM Where Did My Customers Go? Modeling Longitudinal Changes in Customer Segment Solutions Using Latent Transition Analysis Jorge Alejandro, Market Probe ; Sharon Kim, Market Probe
3:05 PM GPCIV and GraphPCA: Two R Packages for PCA of Complex Data — Brahim Brahim, Big Data Visualizations ; Sun Makosso-Kallyth, McMaster University
3:20 PM A 3-Stage Approach to Code-Frame Development for Open-Ended Survey Responses: Software Assisted, Person-Ware Refined, Statistically Evaluated Bernard L. Dugoni, NORC at the University of Chicago ; Kevin Brown, NORC at the University of Chicago
3:35 PM Floor Discussion

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