Abstract Details
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Activity Number:
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122
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Type:
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Topic Contributed
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Date/Time:
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Monday, August 4, 2014 : 8:30 AM to 10:20 AM
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Sponsor:
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Section on Statistics in Marketing
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Abstract #312663
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Title:
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Statistical Analysis Applied to Next-Generation TV Audiences
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Author(s):
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Pete Doe*+ and Yuliya Torosjan*+ and Brendan Kitts*+
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Companies:
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Nielsen and PrecisionDemand and Simulmedia
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Keywords:
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Television ;
Personalized ;
youaretv
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Abstract:
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Youaretv is an interactive personalized television service. In this presentation we will discuss the variables that can be analyzed in such service and what are the possible advantages and outputs that can be beneficial for the researchers, users, the industry and the society.
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Authors who are presenting talks have a * after their name.
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