JSM 2014 Home
Online Program Home
My Program

Abstract Details

Activity Number: 132
Type: Contributed
Date/Time: Monday, August 4, 2014 : 8:30 AM to 10:20 AM
Sponsor: Section on Nonparametric Statistics
Abstract #312429 View Presentation
Title: Combination of Uniform Binomial (CUB) Models: An Application to the Evaluation of Food Packaging
Author(s): Rosa Arboretti*+ and Paolo Bordignon and Eleonora Carrozzo
Companies: University of Padua and University of Padova and University of Padova
Keywords: Customer satisfaction survey ; permutation tests ; ranking of multivariate populations ; CUB models ; NPC Tests

CUB models have been developed in order to take into account the latent process of evaluating an object (product, service, etc.). Feeling and uncertainty are supposed to be involved in the choice process. Several model extensions have been developed since their introduction and application studies have proven to be a very useful approach. In a survey on food packaging, respondents had to evaluate their grade of attention paid to some grocery product characteristics and their satisfaction towards packaging attributes. Thanks to CUB models interesting results can be drawn. For instance respondents are very interested in "provenance" and "seasonality" of products with some group differences and they are satisfied towards food preservation again with interesting differences among groups.

Authors who are presenting talks have a * after their name.

Back to the full JSM 2014 program

2014 JSM Online Program Home

For information, contact jsm@amstat.org or phone (888) 231-3473.

If you have questions about the Professional Development program, please contact the Education Department.

The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.

ASA Meetings Department  •  732 North Washington Street, Alexandria, VA 22314  •  (703) 684-1221  •  meetings@amstat.org
Copyright © American Statistical Association.