JSM 2014 Home
Online Program Home
My Program

Abstract Details

Activity Number: 620
Type: Invited
Date/Time: Thursday, August 7, 2014 : 10:30 AM to 12:20 PM
Sponsor: Memorial
Abstract #310882
Title: Conjoint and Discrete Choice Experiments
Author(s): Angela Dean*+
Companies: University of Southampton
Keywords: discrete choice ; conjoint ; experimental design ; choice experiment ; Pareto optimal ; A-optimal
Abstract:

Professor Raghavarao published many excellent papers and books on a wide range of different topics, including applications to marketing, crossover experiments, dose response, drug shelf life, and microarrays. This talk will review Professor Raghavarao's work on conjoint and discrete choice experiments, together with some more recent work in the area. Discrete choice and conjoint experiments are used widely in, for example, marketing, city planning, and medical care, for determining consumer preferences. In a discrete choice experiment, respondents are shown "choice sets" of "options" or "profiles" which consist of several attributes (factors) at various levels. Respondents select their most preferred profile from each choice set. In a conjoint experiment, respondents rate the profiles on a given scale. Information about the choices or ratings is used to infer the effects of individual attributes on consumer preference. In turn, this attribute information can be used to design future new products tailored to the population requirements. The use of mixture designs, Pareto optimal designs and A-optimal designs for discrete choice and conjoint experiments will be reviewed.


Authors who are presenting talks have a * after their name.

Back to the full JSM 2014 program




2014 JSM Online Program Home

For information, contact jsm@amstat.org or phone (888) 231-3473.

If you have questions about the Professional Development program, please contact the Education Department.

The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.

ASA Meetings Department  •  732 North Washington Street, Alexandria, VA 22314  •  (703) 684-1221  •  meetings@amstat.org
Copyright © American Statistical Association.