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192 * ! Mon, 8/5/2013, 10:30 AM - 12:20 PM CC-525b
Customer Preferences and Lifetime Value — Contributed Papers
Section on Statistics in Marketing , Scientific and Public Affairs Advisory Committee
Chair(s): Eric M Schwartz, University of Michigan
10:35 AM The Effect of Service Quality on Customer Lifetime Value Michael Braun, MIT Sloan School of Management ; David Schweidel, Goizueta Business School, Emory University ; Eli Stein, Harvard University
10:50 AM Simulation and Modeling of Churn and Customer Lifetime Value in Mobile Applications Alex Zolot, Medio Systems ; Yakov Keselman, Medio Systems
11:05 AM Monetizing Rating Scales Nino Hardt, The Ohio State University, Fisher College of Business ; Greg M. Allenby, The Ohio State University ; Alex Varbanov, The Procter & Gamble Company
11:20 AM Optimality of Reduced-Size Choice Sets Pallavi Chitturi, Temple University ; Ke Huang, Temple University
11:35 AM Is What You Choose What You Want? Uncertainty in Choice-Based Conjoint Analysis Yu-Cheng Ku, Fannie Mae
11:50 AM Clustering of Respondents and Diagnostics for Choice-Based Conjoint Robert Mee, University of Tennessee ; Wenjun Zhou, University of Tennessee
12:05 PM Floor Discussion



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