Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 192 * ! | Mon, 8/5/2013, 10:30 AM - 12:20 PM | CC-525b | |
| Customer Preferences and Lifetime Value — Contributed Papers | |||
| Section on Statistics in Marketing , Scientific and Public Affairs Advisory Committee | |||
| Chair(s): Eric M Schwartz, University of Michigan | |||
| 10:35 AM | The Effect of Service Quality on Customer Lifetime Value — Michael Braun, MIT Sloan School of Management ; David Schweidel, Goizueta Business School, Emory University ; Eli Stein, Harvard University | ||
| 10:50 AM | Simulation and Modeling of Churn and Customer Lifetime Value in Mobile Applications — Alex Zolot, Medio Systems ; Yakov Keselman, Medio Systems | ||
| 11:05 AM | Monetizing Rating Scales — Nino Hardt, The Ohio State University, Fisher College of Business ; Greg M. Allenby, The Ohio State University ; Alex Varbanov, The Procter & Gamble Company | ||
| 11:20 AM | Optimality of Reduced-Size Choice Sets — Pallavi Chitturi, Temple University ; Ke Huang, Temple University | ||
| 11:35 AM | Is What You Choose What You Want? Uncertainty in Choice-Based Conjoint Analysis — Yu-Cheng Ku, Fannie Mae | ||
| 11:50 AM | Clustering of Respondents and Diagnostics for Choice-Based Conjoint — Robert Mee, University of Tennessee ; Wenjun Zhou, University of Tennessee | ||
| 12:05 PM | Floor Discussion | ||
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