JSM 2013 Home
Online Program Home
My Program

Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.

Activity Details

192 * ! Mon, 8/5/2013, 10:30 AM - 12:20 PM CC-525b
Customer Preferences and Lifetime Value — Contributed Papers
Section on Statistics in Marketing , Scientific and Public Affairs Advisory Committee
Chair(s): Eric M Schwartz, University of Michigan
10:35 AM The Effect of Service Quality on Customer Lifetime Value Michael Braun, MIT Sloan School of Management ; David Schweidel, Goizueta Business School, Emory University ; Eli Stein, Harvard University
10:50 AM Simulation and Modeling of Churn and Customer Lifetime Value in Mobile Applications Alex Zolot, Medio Systems ; Yakov Keselman, Medio Systems
11:05 AM Monetizing Rating Scales Nino Hardt, The Ohio State University, Fisher College of Business ; Greg M. Allenby, The Ohio State University ; Alex Varbanov, The Procter & Gamble Company
11:20 AM Optimality of Reduced-Size Choice Sets Pallavi Chitturi, Temple University ; Ke Huang, Temple University
11:35 AM Is What You Choose What You Want? Uncertainty in Choice-Based Conjoint Analysis Yu-Cheng Ku, Fannie Mae
11:50 AM Clustering of Respondents and Diagnostics for Choice-Based Conjoint Robert Mee, University of Tennessee ; Wenjun Zhou, University of Tennessee
12:05 PM Floor Discussion

2013 JSM Online Program Home

For information, contact jsm@amstat.org or phone (888) 231-3473.

If you have questions about the Continuing Education program, please contact the Education Department.

The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.

ASA Meetings Department  •  732 North Washington Street, Alexandria, VA 22314  •  (703) 684-1221  •  meetings@amstat.org
Copyright © American Statistical Association.