Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 219 * | Mon, 8/5/2013, 2:00 PM - 3:50 PM | CC-512h | |
| Multi-Armed Bandits and Adaptive Marketing Experiments — Invited Papers | |||
| Section on Statistics in Marketing | |||
| Organizer(s): Eric M Schwartz, University of Michigan | |||
| Chair(s): William Rand, Center for Compexity in Business | |||
| 2:30 PM | Thompson Sampling for Solving Multi-Armed Bandits — Lihong Li, Microsoft Research ; Olivier Chapelle, Criteo | ||
| 2:55 PM | Bandit's Paradise: Customer Acquisition Through Online Display Advertising — Eric M Schwartz, University of Michigan ; Eric Bradlow, Wharton, University of Pennsylvania ; Peter Fader, Wharton, University of Pennsylvania | ||
| 3:20 PM | Discussant: Steven L Scott, Google | ||
| 3:45 PM | Floor Discussion | ||
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