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Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
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Activity Details

219 * Mon, 8/5/2013, 2:00 PM - 3:50 PM CC-512h
Multi-Armed Bandits and Adaptive Marketing Experiments — Invited Papers
Section on Statistics in Marketing
Organizer(s): Eric M Schwartz, University of Michigan
Chair(s): William Rand, Center for Compexity in Business
2:30 PM Thompson Sampling for Solving Multi-Armed Bandits Lihong Li, Microsoft Research ; Olivier Chapelle, Criteo
2:55 PM Bandit's Paradise: Customer Acquisition Through Online Display Advertising Eric M Schwartz, University of Michigan ; Eric Bradlow, Wharton, University of Pennsylvania ; Peter Fader, Wharton, University of Pennsylvania
3:20 PM Discussant: Steven L Scott, Google
3:45 PM Floor Discussion

2013 JSM Online Program Home

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