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Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
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Activity Details


576 * Wed, 8/7/2013, 2:00 PM - 3:50 PM CC-516c
Statistics: The Secret Weapon of Successful Web Giants — Invited Papers
Section on Statistics in Marketing , Statistical Learning and Data Mining Section , Section on Statistics in Epidemiology , Korean International Statistical Society
Organizer(s): Marianna Dizik, Google, Inc.
Chair(s): Marianna Dizik, Google, Inc.
2:05 PM On the Near Impossibility of Measuring the Returns to Advertising Randall Aaron Lewis, Google, Inc. ; Justin Rao, Microsoft Research
2:25 PM Incremental Reach Estimation: A Data-Enrichment Method Minghui Shi, Google Inc. ; Aiyou Chen, Google Inc.
2:45 PM The Optimal Mix of TV and Online Ads to Maximize Reach Yuxue Jin, Google Inc
3:05 PM From Households to Users: Measuring Individual Users Behavior Based on Household-Level Data Xiaojing Wang, Google Inc. ; Shaun Lysen, Google Inc.
3:25 PM Behavioral Targeting Hyunyoung Choi, Triggit
3:45 PM Floor Discussion



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