Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 576 * | Wed, 8/7/2013, 2:00 PM - 3:50 PM | CC-516c | |
| Statistics: The Secret Weapon of Successful Web Giants — Invited Papers | |||
| Section on Statistics in Marketing , Statistical Learning and Data Mining Section , Section on Statistics in Epidemiology , Korean International Statistical Society | |||
| Organizer(s): Marianna Dizik, Google, Inc. | |||
| Chair(s): Marianna Dizik, Google, Inc. | |||
| 2:05 PM | On the Near Impossibility of Measuring the Returns to Advertising — Randall Aaron Lewis, Google, Inc. ; Justin Rao, Microsoft Research | ||
| 2:25 PM | Incremental Reach Estimation: A Data-Enrichment Method — Minghui Shi, Google Inc. ; Aiyou Chen, Google Inc. | ||
| 2:45 PM | The Optimal Mix of TV and Online Ads to Maximize Reach — Yuxue Jin, Google Inc | ||
| 3:05 PM | From Households to Users: Measuring Individual Users Behavior Based on Household-Level Data — Xiaojing Wang, Google Inc. ; Shaun Lysen, Google Inc. | ||
| 3:25 PM | Behavioral Targeting — Hyunyoung Choi, Triggit | ||
| 3:45 PM | Floor Discussion | ||
2013 JSM Online Program Home
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