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Activity Details


479 * Wed, 8/7/2013, 8:30 AM - 10:20 AM CC-524a
The Future Is Now: Preparing Marketing Analytics Professionals for the New Age of Data — Topic Contributed Panel
Section on Statistics in Marketing , Section on Statistical Education
Organizer(s): Lynd D. Bacon, Loma Buena Associates
Chair(s): Lynd D. Bacon, Loma Buena Associates
Abstract: The Future Is Now: Preparing Marketing Analytics Professionals for the New Age of Data
Panelists: David Schweidel, Goizueta Business School, Emory University
Slavi Samardzija, KBM/Wonderman
Elea Feit, Wharton Customer Analytics Initiative
Marianna Dizik, Google, Inc.
Chris Mehrabi, newBrandAnalytics
Manila Austin, Communispace Corp.
10:15 AM Floor Discussion



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