Legend: Palais des congrès de Montréal = CC, Le Westin Montréal = W, Intercontinental Montréal = I
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
A * preceding a session name means that the session is an applied session.
A ! preceding a session name means that the session reflects the JSM meeting theme.
Activity Details
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| 479 * | Wed, 8/7/2013, 8:30 AM - 10:20 AM | CC-524a | |
| The Future Is Now: Preparing Marketing Analytics Professionals for the New Age of Data — Topic Contributed Panel | |||
| Section on Statistics in Marketing , Section on Statistical Education | |||
| Organizer(s): Lynd D. Bacon, Loma Buena Associates | |||
| Chair(s): Lynd D. Bacon, Loma Buena Associates | |||
| Abstract: | The Future Is Now: Preparing Marketing Analytics Professionals for the New Age of Data | ||
| Panelists: |
David Schweidel, Goizueta Business School, Emory University Slavi Samardzija, KBM/Wonderman Elea Feit, Wharton Customer Analytics Initiative Marianna Dizik, Google, Inc. Chris Mehrabi, newBrandAnalytics Manila Austin, Communispace Corp. |
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| 10:15 AM | Floor Discussion | ||
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