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Activity Number: 695
Type: Contributed
Date/Time: Thursday, August 8, 2013 : 10:30 AM to 12:20 PM
Sponsor: Survey Research Methods Section
Abstract - #310343
Title: Exploring Organizational Characteristics and Design Features Affecting Nonresponse in Surveys of Nonprofit Organizations
Author(s): Ashley Bowers*+ and Beth Gazley and Chelsea Killam and Sharon Moss
Companies: Indiana University and Indiana University and ASAE Foundation and ASAE Foundation
Keywords: nonresponse bias ; organizational surveys ; noncontact ; refusal
Abstract:

With 10 to 30% response rates and evidence of differences between respondents and nonrespondents, many organizational surveys are plagued by nonresponse bias, yet the problem remains largely unaddressed (Cycyota & Harrison, 2006; Paxson, 2002; Smith, 1997). Frameworks for organizational survey participation such as Willimack et al. (2002) have been developed with a focus on large businesses and government survey requests, while factors driving participation among smaller nonprofit organizations responding to non-government survey requests may be different. With data from an Indiana University/American Society of Association Executives Foundation web survey of a stratified sample of 9,519 US member-serving nonprofit organizations, we match data from IRS 990 tax forms to decompose nonresponse and its potential effects on estimates using variables correlated with outcomes of interest at each of the following stages: (1) unable to obtain an email address to send survey request, (2) undeliverable email messages, (3) refusals, and (4) partial completions. In addition, we examine the effect of a follow-up with underrepresented subgroups to determine its effect on nonresponse bias.


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