Dynamic Exploration of the Soul of the Community

• Activity Number: 238
• Type: Topic Contributed
• Date/Time: Monday, August 5, 2013 : 2:00 PM to 3:50 PM
• Sponsor: Section on Statistical Graphics
• Author(s): Samuel Gardner*+ and Nicole Jones and Michael Crotty and Justin Mosiman
• Companies: SAS and SAS/JMP and SAS Institute Inc. and SAS/JMP
• Keywords: Graphics ; JMP ; Visualization ; Survey

Abstract

The Knight Foundation sponsored a "Soul of the Community" project (www.soulofthecommunity.org), which surveyed almost 43000 individuals over 3 years and across 26 communities in the United States. Data on over 100 questions on respondent demographics and evaluation of their community were colleted. This large amount of survey data is challenging to summarize and analyze in an efficient way. Additionally, communication of the analysis results and key findings poses a challenge. The use of dynamic in-memory computer software, speficially the JMP software package (www.jmp.com), to explore the data, visualize the relationship, and communicate the results will be highlighted in this paper. Special emphasis will be made on dynamic filtering of the data which can provide key visual insight on relationships that are present. Effective compact visual summarization of the survey results will also be shown.