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Activity Number: 186
Type: Contributed
Date/Time: Monday, August 5, 2013 : 10:30 AM to 12:20 PM
Sponsor: Survey Research Methods Section
Abstract - #310009
Title: How Changes to Improve the Reliability of Telephone Status Items Affect Telephone Status Estimates
Author(s): Vince Welch, Jr.*+ and Robert Montgomery
Companies: NORC at the University of Chicago and NORC at the University of Chicago
Keywords: Weighting ; Dual-frame ; Cell phone ; Reliability ; Validity ; Screening
Abstract:

When conducting telephone surveys in the modern landscape ascertaining the telephone status (e.g., wireless only, wireless mostly, or landline mostly) of survey respondents is important for computing weights. However, the dominant items used to assess telephone status have not been fully tested for reliability and validity (AAPOR, 2010). Indeed, previous cognitive testing (Welch, et al, 2012) demonstrates that respondents have widely varying ideas about the meaning of the qualifiers 'some', 'most', and 'somewhat' in telephone status items that are currently in the field. Further, this initial work suggests that respondents prefer quantitative measures. Our current research extends the qualitative work that was done by implementing an experiment using new response options for the wireless mostly item (Blumberg and Luke, 2012) in a telephone setting in a series of national, general population surveys (N~2,000). We will explore the effect of implementing the reliability improvements suggested by cognitive testing on the distribution of telephone statuses by age, race/ethnicity,sex, and socioeconomic status. Implications for future dual-frame RDD surveys will be discussed.


Authors who are presenting talks have a * after their name.

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