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Activity Number: 238
Type: Topic Contributed
Date/Time: Monday, August 5, 2013 : 2:00 PM to 3:50 PM
Sponsor: Section on Statistical Graphics
Abstract - #309926
Title: Clicks and Cliques: What Makes a Community Work (Data Expo '13)
Author(s): Dianne H. Cook*+ and Natalia Da Silva and Ignacio Alvarez-Castro
Companies: Iowa State University and Iowa State University and Iowa State University
Keywords: graphics ; ggplot2 ; linked plots ; exploratory data analysis ; classification ; random forests
Abstract:

The main objective of this project is understand what attaches people to their community and how this attachment differs among communities. How different are attached people from unattached? What attaches people to their community? How different are the communities? What are key drivers behind emotional attachment? To address these questions we use supervised and unsupervised learning tools. We construct clusters to characterize people in the sample and link those clusters with the different attachment levels. Additionally we use a random forest to identify the most important variables within a community level to classify community attachment.


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