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Activity Number: 695
Type: Contributed
Date/Time: Thursday, August 8, 2013 : 10:30 AM to 12:20 PM
Sponsor: Survey Research Methods Section
Abstract - #308295
Title: Will They Answer the Phone if They Know It Is Us? Using Caller ID to Improve Response Rates
Author(s): Nancy Dickey*+ and Heather Ridolfo and Jeff Boone
Companies: USDA/NASS and USDA/NASS and USDA/NASS
Keywords: caller ID ; response rates
Abstract:

Response rates for telephone surveys have declined over the last several decades. This decline is often attributed to the availability of call screening technologies and respondents' reluctance to answer calls from unknown numbers. Some research suggests calling respondents from local area codes and using identifiers that are recognizable and trustworthy improves response rates. At the National Agricultural Statistics Service, an experiment was conducted to determine if the information presented on caller ID influenced response rates to our surveys. From our national calling center we manipulated the caller ID by varying area codes and identifiers that appeared on the caller ID to see if response rates increased. A small improvement was seen in the number of contacts made, that is they answered the phone, but it did not make them more likely to participated in the survey. In this presentation we will discuss the findings from this study.


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