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Activity Number: 468
Type: Topic Contributed
Date/Time: Wednesday, August 7, 2013 : 8:30 AM to 10:20 AM
Sponsor: Biopharmaceutical Section
Abstract - #307883
Title: How to Maximize the Usefulness of Predictive Biomarker Data in Development of Personalized Medicines
Author(s): Cong Chen*+
Companies: Merck and Company Inc
Keywords: oncology ; benefit-cost ratio ; adaptive design
Abstract:

The future of oncology drug development lies in identifying subsets of patients who will benefit from particular therapies, using predictive biomarkers. These technologies offer hope of enhancing the value of cancer medicines, and reducing size, cost, and failure rates of clinical trials. However, examples of failure of predictive biomarkers also exist. In these cases biomarker use added cost, complexity, and time, and narrowed the treated population unnecessarily. Here we present methods to adaptively integrate predictive biomarkers into Phase 2 and Phase 3 clinical programs, in a data driven manner in which these biomarkers are emphasized in exact proportion to the evidence supporting their clinical predictive value. The resulting program demands value from predictive biomarkers and is designed to optimally harvest this value for oncology drug development.


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