Analyses of a Mixed-Mode ABS Nationwide Survey of Trust and Confidence

• Activity Number: 662
• Type: Invited
• Date/Time: Thursday, August 8, 2013 : 10:30 AM to 12:20 PM
• Sponsor: Survey Research Methods Section
• Author(s): Danna Moore*+ and Danna Moore
• Companies: Washington State University and Washington State University
• Keywords: nonsampling error ; mixed mode ; weighting

Abstract

This nationwide survey evaluating trust and confidence in financial services, healthcare services, and important American institutions provides a unique opportunity to perform analyses of mixed mode survey results. This study evaluates the impacts of weighting and nonresponse adjustments for an Address Based sample frame survey. We explore the impacts of weighting and compare these results across survey modes on key survey measures. An important performance indicator for government is trust and confidence of the American people. Financial and healthcare services are both fundamental to the health and well-being of most Americans and families. The U.S. population has experienced tumultuous circumstances with the high rates of foreclosures, bank closures and fraud, high financial service fees, high healthcare costs and a shifting healthcare system. There is much interest in the performance of the healthcare and financial services sectors as related to consumer satisfaction and ensuing trust and confidence.