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Activity Number: 282
Type: Invited
Date/Time: Tuesday, August 6, 2013 : 8:30 AM to 10:20 AM
Sponsor: Social Statistics Section
Abstract - #306993
Title: Everyone Uses Smartphones, Right? Recruitment and Compliance Issues with Mobile-Based Behavior Diaries
Author(s): Michael W. Link*+ and Jennie Lai
Companies: Nielsen
Keywords: smartphones ; online ; compliance ; diaries ; recruitment ; surveys
Abstract:

Cellular telephones are nearly ubiquitous in the U.S., with more than half of these devices being "smartphones" with the capabilities of a mini-computer. While many use these devices daily, it is unclear how effective smartphones and related technologies are in facilitating computer-assisted interviewing. We detail a study utilizing a multi-portal approach to keeping a two-week behavioral diary. Conducted in two cities, a dual-frame (landline/cellphone) sample was used to recruit nearly 400 individuals. Respondents could provide their information throughout the day in any location using a smartphone, tablet, online access or combination. The study found that: (1) although individuals had access to multiple ways of entering information, the vast majority utilized only one; (2) traditional online access was the preferred methodology of entry, over mobile devices; and (3) there is a strong demographic skew in terms of who could utilize these technologies to keep a behavioral diary. The findings have implications for how mobile and online mode combinations can be successfully leveraged for surveys and other forms of data collection and when such approaches should be avoided.


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