JSM 2012 Online Program

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467	Wed, 8/1/2012, 8:30 AM - 10:20 AM	CC-Room 28D
Section on Statistics and Marketing - 1 — Contributed Papers
Section on Statistics in Marketing
Chair(s): Gayla Olbricht, Missouri University of Science and Technology
8:35 AM	Telmar Centab: The New Analytical Possibilities with Coefficients of Structural Associations — Igor Mandel, Telmar Group
8:50 AM	A Method for Developing Maximum Differential Scaling (MaxDiff) Segmentation Typing Tools — Shon Magnan, GfK CRNA
9:05 AM	Copula-Based Dependence Structure Estimation for Monte Carlo Simulation in Marketing Research — Joseph Retzer, MarketTools Inc. ; Michael Conklin, MarketTools Inc.
9:20 AM	Using Multivariate Adaptive Regression Splines (MARS) to Find Interactions of Socio-Demographics That Model Individual Differences in Australian Farmers Purchase Behavior — Ingo Bentrott, University of Technology Sydney
9:35 AM	Closed-Form of PDEs with Stochastic Volatility — Hui Gong, Valparaiso University ; Aerambamoorthy Thavaneswaran, University of Manitoba ; D. Kalajdzievska, University of Manitoba
9:50 AM	Interpretation of Shapley Value Regression Coefficients as Approximation for Coefficients Derived by Elasticity Criterion — Stan Lipovetsky, GfK CRNA
10:05 AM	Modeling Consumer Demand Systems for a Variety of Goods — Ignacio Vidal, Universidad de Talca ; Walter Gómez, Universidad de La Frontera ; Felipe Vásquez, Universidad de Concepción

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