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398 Tue, 7/31/2012, 2:00 PM - 3:50 PM CC-Room 29D
Travel Award Presentation — Topic Contributed Papers
Section on Statistics in Marketing , International Indian Statistical Association
Organizer(s): Michael Trusov, University of Maryland
Chair(s): Michael Trusov, University of Maryland
2:05 PM An MCMC Approach to Estimating Demand for Differentiated Durable Products Using Aggregate Data Yutec Sun, University of Toronto ; Masakazu Ishihara, New York University
2:20 PM The Value of Receiving Network Updates: A Quasi-Experiment on a Social Networking Site Yotam Shmargad, Northwestern University
2:35 PM Are My Data Outdated? A Bayesian Cross-Cohort Changepoint Model for Customer-Base Analysis Arun Gopalakrishnan ; Eric Bradlow, The Wharton School ; Peter Fader, The Wharton School
2:50 PM Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection Sunghoon Kim, Penn State University ; Duncan Fong, Penn State University ; Wayne S. DeSarbo, Penn State University
3:05 PM Hidden Markov Model and Reversible Jump Algorithm for the Analysis of Areas of Interest from Eye-Tracking Data JIN YAN, University of Maryland ; Michel Wedel, University of Maryland ; Paul J. Smith, University of Maryland
3:20 PM Utility of Dependence: Uncertainty Reduction and Departure from Independence Nima Y Jalali, University of Wisconsin-Milwaukee ; Ehsan Soofi, University of Wisconsin-Milwaukee ; Nader Ebrahimi, Northern Illinois University
3:35 PM Floor Discussion



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