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Activity Number: 368
Type: Roundtables
Date/Time: Tuesday, July 31, 2012 : 12:30 PM to 1:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #306860
Title: Total Survey Error in Practice
Author(s): Lars Lyberg*+
Companies: Stockholm University
Address: Angsvagen 30 B, Tyreso 13553, , Sweden

We are all aware that only a fraction of all error sources are taken into account when margins of survey error are presented. Should we approach this problem by attempting to estimate mean squared error components, by improving survey processes so that we gradually approach more ideal bias-free processes or both? How should we handle the survey design problem when we have to deal with a multitude of nonsampling error sources, some of which defy expression? How should issues regarding survey quality that go beyond textbook sampling formulas be communicated to and discussed with users and clients?

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