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Abstract Details
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Activity Number:
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194
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Type:
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Contributed
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Date/Time:
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Monday, July 30, 2012 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Statistics in Marketing
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| Abstract - #306813 |
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Title:
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Visualization Methods for the Analysis of Time Series of Television Audiences: A Case Study
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Author(s):
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Mario Andres Morales*+ and Krishna Balasubramanian and Jack Smith and Jeffrey Storan and Yuliya Torosjan
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Companies:
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Simulmedia Inc./Stanford University and Simulmedia Inc. and Simulmedia Inc. and Simulmedia Inc. and Simulmedia Inc.
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Address:
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670 Broadway, 2nd Floor, New York, NY, 10012, United States
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Keywords:
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geo experiments ;
television viewing ;
time series ;
exploratory data analysis ;
simulmedia ;
marketing measurement
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Abstract:
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Time series were used to conduct exploratory data analysis of anonymous television viewer behavior during the first seven episodes of the 10th season of American Idol [Jan 19 2011 to Feb 9th 2011]. A variety of visualization and graphical representation methods for this data will be compared to illustrate the observations from this analysis.
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