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Abstract Details
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Activity Number:
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92
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Type:
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Roundtables
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Date/Time:
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Monday, July 30, 2012 : 7:00 AM to 8:15 AM
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Sponsor:
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Section on Physical and Engineering Sciences
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| Abstract - #305554 |
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Title:
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DOE in an Applied Business Setting: Tips, Barriers, Blunders, and Best Practices
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Author(s):
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Andrew Pulkstenis*+
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Companies:
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State Farm Insurance
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Address:
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1512 Beaver Lake Drive, Mahomet, IL, 61853, United States
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Keywords:
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experimental design ;
DOE ;
applied ;
business ;
optimization ;
business analytics
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Abstract:
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Experimental Design is slowly becoming more common in business settings, both in strategic and tactical arenas. Firms have begun to recognize the broad applications including initial product design, marketing, logistics, customer retention, profitability analysis, strategy optimization, and website design, just to name a few.
As with any analytic change, driving an organization to adopt strategic testing can be difficult. Roundtable participants will address how to start a DOE function at a firm, challenges and solutions to common issues that arise, common mistakes, and share best practices. The host has nearly 10 years of experience in applying DOE concepts to business problems, and is currently in the process of creating a testing culture at State Farm.
The discussion is expected to be beneficial to both experienced experimenters and those who want to champion testing in their company but are unsure how to get started.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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