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Abstract Details

Activity Number: 557
Type: Topic Contributed
Date/Time: Wednesday, August 1, 2012 : 2:00 PM to 3:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #304483
Title: Mail Surveys Including the Spanish-Speaking Population
Author(s): J. Michael Brick*+ and Jill M. Montaquila and Daifeng Han and Douglas Williams
Companies: Westat and Westat and Westat and Westat
Address: 1650 Research Blvd., Rockville, MD, , USA
Keywords: Bilinguals ; response rates ; two-phase ; mail mode
Abstract:

Mail surveys using address-based sampling are becoming a viable alternative as landline RDD surveys face coverage and response rate issues. An important aspect in any survey is obtaining responses from all segments of the population to avoid nonresponse bias. In 2011 the National Household Education Surveys Program (NHES) conducted a Field Test using a two-phase mail survey as a replacement for a long-standing RDD survey. The first phase was a mail screener to identify households with eligible children and the second phase was a topical interview with the parent of a sampled child. This Field Test contained several methodological experiments aimed at affecting response propensities including tests of methods to increase the response rates from Spanish-speakers. This presentation describes the experimental design used and the findings of the tests. In addition to the response rates, the characteristics of the respondents are presented because they are essential to evaluating potential nonresponse bias.


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