The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.
Online Program Home
Abstract Details
Activity Number:
|
140
|
Type:
|
Contributed
|
Date/Time:
|
Monday, July 30, 2012 : 8:30 AM to 10:20 AM
|
Sponsor:
|
Section on Survey Research Methods
|
Abstract - #304339 |
Title:
|
Scope and Coverage of Landline and Cell Phone Numbers Appended to Address Frames
|
Author(s):
|
Rachel Harter*+ and Joseph McMichael
|
Companies:
|
RTI International and RTI International
|
Address:
|
3040 East Cornwallis Road, Research Triangle Park, NC, 27709-2194, United States
|
Keywords:
|
address-based sampling ;
ABS ;
mixed mode ;
coverage ;
phone ;
CDS
|
Abstract:
|
With the commercial availability of address-based sampling frames sourced from the U.S. Postal Service files, address-based sampling is offered as a higher coverage alternative to random digit dialing samples. Telephone contacts and data collection are less expensive than their in-person counterparts, however, so some vendors append telephone numbers to addresses where their sources indicate a match. The coverage of the addresses with telephone numbers is far from complete, leading to an increase in mixed mode surveys, where the alternative is often in-person. The greater the coverage of the telephone numbers, the lower the cost of the survey.
In this paper we explore the availability of landline and cell phone numbers appended to a sample of 12 million addresses from the Computerized Delivery Sequence file licensed from Valassis. We summarize the phone coverage by geography, geographical demographics, and address characteristics, putting aside the issues of address coverage of the household population and the accuracy and viability of the telephone numbers themselves. Knowledge of phone coverage for subpopulations increases the information available to sample designers.
|
The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
Back to the full JSM 2012 program
|
2012 JSM Online Program Home
For information, contact jsm@amstat.org or phone (888) 231-3473.
If you have questions about the Continuing Education program, please contact the Education Department.