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Abstract Details

Activity Number: 396
Type: Topic Contributed
Date/Time: Tuesday, July 31, 2012 : 2:00 PM to 3:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #304240
Title: 2010 Alternative Questionnaire Experiment Race and Hispanic Origin
Author(s): Elizabeth Compton*+ and Michael Bentley
Companies: U.S. Census Bureau and U.S. Census Bureau
Address: 2221 McLean Park Rd, Falls Church, VA, 22043-2058, United States
Keywords: Race ; Origin ; Decennial

The primary component of the 2010 Census Alternative Questionnaire Experiment was an ambitious series of 15 experimental panels devoted to race and Hispanic origin research. The main goals were to design and test questionnaire strategies that would increase reporting in the major race and ethnic categories and elicit reporting of detailed race and ethnic groups, lower item non-response, and increase accuracy and reliability of the results. The research questions are divided into three sets of panels: (1) examining modified race and Hispanic origin examples; (2) combining the separate race and Hispanic origin questions into one; and (3) testing the use of a spanner and the limiting of the term 'race.' The second major component of the study was a phone reinterview conducted a few months after the 2010 Census mailout. The reinterview was designed to probe more extensively into the racial a

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