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Abstract Details
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Activity Number:
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539
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Type:
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Roundtables
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Date/Time:
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Wednesday, August 1, 2012 : 12:30 PM to 1:50 PM
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Sponsor:
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Social Statistics Section
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| Abstract - #304217 |
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Title:
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Testing and Implementing an Internet Survey Response Option
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Author(s):
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Jennifer Tancreto*+
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Companies:
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U.S. Census Bureau
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Address:
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3430 Lancer Court, Dunkirk, MD, 20754, United States
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Keywords:
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Internet ;
data collection ;
mixed mode surveys
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Abstract:
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Internet use is becoming an integral part of daily activities, as people use it for shopping, financial transactions, social interaction and communication. Internet surveys offer an opportunity to blend the self-administered nature of a mail survey with the technological advantages of automated data collection modes. Developing an Internet response mode requires thoughtful planning about the interaction between the user and the online survey and the optimal use of web technology. Moreover, since a web mode is often used as part of a mixed mode design, development of an Internet mode requires consistency in question wording and presentation across modes. This round table discussion will focus on issues pertinent to the development and implementation of an Internet survey, particularly as part of a mixed mode design. Lessons learned from a recent test in the American Community Survey will be shared.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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