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Activity Number: 633
Type: Invited
Date/Time: Thursday, August 2, 2012 : 10:30 AM to 12:20 PM
Sponsor: Section on Survey Research Methods
Abstract - #303490
Title: Recruitment and Nonresponse Challenges with Unmatched Cases in an Address-Based Sample Design
Author(s): Michael W Link*+ and Anh Thu Burks
Companies: The Nielsen Company and The Nielsen Company
Address: 3784 Ardsley Ct, Marietta, GA, 30062,
Keywords: address-based sampling ; incentives ; nonresponse
Abstract:

Differential nonresponse has been noted in address-based sample designs between addresses where a telephone number can be "matched" and "unmatched" addresses. The latter are correlated with cell phone only, younger adult, black, and Hispanic homes. We focus on approaches used to maximize participation among unmatched homes, using a national study in which commercial and Census Block Group (CBG) data were used to develop indicators of potentially hard-to-reach households. For one test group, addresses in areas with high black penetration, a Hispanic surname, or an 18-34 age indicator were provided a $5 incentive to complete a 10 minute PAPI questionnaire; all others were provided $2. A second group used the same criteria, but only for addresses in CBGs with average incomes below $50,000. In addition, percentage of renters, Spanish speakers, and areas with incomes below $12,000 were included as criteria. Again, those with an indicator received $5, while all others received $2. We report on participation rates and compare which approach produced completed interviews more reflective of Census estimates for hard-to-reach populations.


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