JSM 2011 Online Program

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Activity Details

448 ! Wed, 8/3/2011, 8:30 AM - 10:20 AM CC-B218
Statistics: The Secret Weapon of Successful Web Giants — Invited Papers
Section on Statistics and Marketing , International Chinese Statistical Association , Section on Statistical Computing
Organizer(s): Marianna Dizik, Google Inc.
Chair(s): Marianna Dizik, Google Inc.
8:35 AM Conditional Regression Models William D. Heavlin, Google Inc.
9:00 AM The Effectiveness of Display Ads Tim Hesterberg, Google Inc. ; Diane Lambert, Google Inc. ; David X. Chan, Google Inc. ; Or Gershony, Google Inc. ; Rong Ge, Google Inc.
9:25 AM Measuring Ad Effectiveness Using Continuous Geo Experiments Jon Vaver, Google Inc. ; Deepak Kumar, Google Inc. ; Jim Koehler, Google Inc.
9:50 AM When Less Is More and More Is More: Proximity and Repetition in Online Display Retail Advertising in a Large-Scale Field Experiment on Yahoo! Randall A. Lewis, Yahoo Research ; David H. Reiley, Yahoo Research ; Garrett A. Johnson, Northwestern University
10:15 AM Floor Discussion

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