JSM 2011 Online Program

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604 *	Thu, 8/4/2011, 8:30 AM - 10:20 AM	CC-B116
Travel Award Presentation — Topic Contributed Papers
Section on Statistics and Marketing
Organizer(s): Sam Hui, New York University
Chair(s): Oded Netzei, Columbia University
8:35 AM	A Satisficing Choice Model — Peter Stuettgen, Carnegie Mellon University
8:55 AM	Multi-Platform Media Consumption Research: A Study on World Cup Audience — Pengyuan Wang, University of Pennsylvania ; Elea McDonnell Feit, University of Pennsylvania ; Eric Bradlow, University of Pennsylvania ; Peter Fader, University of Pennsylvania
9:15 AM	Sequential Choice Designs to Estimate the Heterogeneity Distribution of Willingness-to-Pay — Vishva Danthurebandara, Katholieke Universiteit Leuven
9:35 AM	Would 'False' Promotions Be Profitable? Evidence from Experimental Data — Yiting Deng, Duke University
9:55 AM	Discussant: Sam Hui, New York University
10:15 AM	Floor Discussion

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